How can my project be appealing to the media?

One of the biggest goals of my project is to grab the attention of the media. Our teacher has told us that she is going to get a panel of judges and media to come view our projects once we have finished collecting and analyzing the data.
To appeal to the media I must first ask myself: What are the media looking for? Usually people involved with media are only interested in, well… interesting stories. They want something that they can wow people with or that they can quickly grab the attention of people with. The material they use must also be relevant to what is going on in today’s world and be tied to the lives of people in some way. No one is going to be interested in something that does not directly relate to them or affect them.
The topic of my project, the opinion of
Here are two websites that show and describe some statistical methods I will use:
http://www.isixsigma.com/library/content/c010527c.asp
http://www.netmba.com/statistics/plot/box/